|
These foreign publications are forwarded to 3297 sales points located in 81 cities through our 206 main wholesalers. Expert Dogan Burda team ensures that foreigners visiting or living in our country get publications of their choice as timely as possible through right plannig, speedy distribution, and access to information, efficient field work and improved service quality. Structured to capture all hotels and holiday villages located in tourism destinations, the hotel database is continually updated based on reservation status to provide a solid foundation for the must accurate distribution plan for these publications. Newsstands bearing these foreign publications' logos are being planted to contribute to more efficient display of such publications. All distribution and sales reports are easlly accessed throughout the company over the intranet. Furthermore, publishing houses and distributors that are in collaboration with Dogan Burda are authorized to access and monitor all real-time data. In the near future, it will be possible to reach all wholesalers and sales data by reaching all of the sales points through the company web-site to be launched soon.
NUMBER OF FOREIGN PUBLICATIONS BY COUNTRY OF ORIGIN
| COUNTRIES
|
GERMANY
|
RUSSIA
|
ENGLAND
|
SWITZERLAND
|
TOTAL
|
| 2011 |
415 |
37 |
4 |
2 |
458 |
NUMBER OF FOREIGN PUBLICATIONS BY THEIR FREQUENCY
| Frequency
|
Daily
|
Weekly
|
Fortnigtly
|
Monthly
|
Bi-Monthly
|
Quarterly
|
Seasonal
|
TOTAL
|
| 2011 |
6 |
49 |
14 |
103 |
55 |
42 |
189 |
458 |
Dogan Burda reaches its readers with 458 publications imported from 5 different countries through 3297 sales point.


|
Grocery Stores |
1603 |
| Kiosks & Mobos |
236 |
|
Hotels, Motels, Vacation
Villages |
480 |
| Refreshment, Food Stands |
89 |
| News-Mag. Stores |
31 |
|
Gross Markets |
436 |
|
Other (Airports, Train
Stations) |
422 |
|